Willy Bogner is an entrepreneur, film director and producer. Two-times member of the national Olympic team (1960 and 1964) he is regarded as one the best ski amateurs in the world. His documentary "Ski Fascination" received international acclaim and he has filmed daredevlish stunts for James Bond movies. He received the Bavarain film award for his ski movie "Fire and Ice" in 1986.
Bogner created his "Celebrity Art" V.I.P.-Plate for Rosenthal studio- line in 2004. Five percent of the sales proceeds will go to the Tabaluga Kinderstiftung (Tabaluga Childhood Foundation) according to his wishes.