60 years of Studio-Line
60 years ago, Rosenthal stirred up the porcelain industry – with avantgarde designs by artists, designers and architects.
Now we celebrate the studio-line with a limited anniversary collection and transport 60 iconic vases with twelve contemporary colors into the here and now.
THE REINVENTION OF PORCELAIN
Like no other porcelain manufacturer, Rosenthal stands for the combination of form, function, craftsmanship and technical know-how. This corporate strategy is thanks to Philip Rosenthal, the son of the company founder. With his far-sighted sense of the market, he invented the new look of porcelain, from which the studio-line collections have been created since 1961.
Long before design is on everyone’s lips, Rosenthal works with contemporary designers and promotes young talent. The Upper Franconian porcelain factory is becoming an international company that works across disciplines – at that time a radical break with traditional porcelain design.
The studio-line has produced timeless designs that became design icons of the 20th century, such as the art objects of Andy Warhol, Victor Vasarely and Otto Piene. Also unforgettable are the sets TAC by Walter Gropius (1969), Suomi by Timo Sarpaneva (1976), Moon by Jasper Morrison (1997) and Landscape by Patricia Urquiola (2008) – still today design highlights in the Rosenthal range. More than 150 artists, designers and architects have designed for studio-line since the early 1960s, including Tapio Wirkkala, Ettore Sottsass, Marcel Wanders and Konstantin Grcic. Rosenthal’s willingness to experiment is also demonstrated by the current collection, which features objects by Sebastian Herkner and BIG. Especially beautiful: porcelain from Rosenthal is made in Germany. It is manufactured in Selb and Speichersdorf in modern production facilities under the most sustainable conditions possible.
SIXTY&TWELVE 60 YEARS OF ROSENTHAL STUDIO-LINE ANNIVERSARY COLLECTION
60 selected vases in twelve different colors reflect an extraordinary journey through time in Rosenthal’s design history and, at the same time, pick up on future trends in their redesign. The limited edition alternates between restrained shades of grey, pastel green and blue as well as intense berry tones with sonorous names like Midnight, Sea Salt, Mint and Cameo. Among the illustrious birthday celebrations are Rosenthal classics such as Martin Freyer’s Plissée (1968), Tapio Wirkkala’s Pollo (1970), Michele De Lucchi’s Conio (1994), Cédric Ragot’s Fast (2006) and Fondale from the Office for Product Design (2017).
The concept of colour limitation
60 selected vases, twelve unique shades: the anniversary collection is "colour limited". This means that each of the 60 vases is initially produced in only one shade and is limited to 60 pieces worldwide in this colour. When a vase/colour combination is sold out, the vase is produced in another of the twelve anniversary colours. This new combination is then again limited to 60 pieces.