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Rosenthal In 8 Chapters

THE STORY OF ROSENTHAL IS THE STORY OF FATHER AND SON, THE LOVE FOR EVERYDAY LUXURY & THE HEARTBEAT OF DESIGN.

Discover the full Rosenthal video on YouTube:

CRAFTSMANSHIP

What we strive for – High Standards

People are the heartbeat of Rosenthal. While we use advanced technology, handcraft remains essential in production. Many steps — from drying and bisque firing to glazing and decorating — still require skilled artisanship and technical expertise. Our porcelain factories “Rosenthal am Rothbühl” and “Thomas am Kulm” are located in Bavaria. These state-of-the-art facilities meet international standards and focus on sustainable manufacturing and resource efficiency. Our employees are key to staying competitive in a global market. Their passion, skills, and curiosity drive Rosenthal’s success. Around 600 people create products that unite beauty, functionality, and meticulous craftsmanship.

More about our porcelain production  

DESIGN

What we stand for – Creativity & High Quality

Rosenthal has always stood for avant-garde porcelain design. Around 1,000 designers and artists, including Patricia Urquiola, Martin Hirth, Bethan Laura Wood or Sebastian Herkner, have collaborated with the Bavarian company. All Rosenthal collections — whether new creations or design icons — reflect a brand rooted in tradition, innovation, and craftsmanship. The Bauhaus movement, founded in 1919, significantly shaped modern design and influenced Rosenthal’s legacy. In 1967, architect Walter Gropius designed the Rosenthal am Rothbühl factory and later the iconic TAC tea set — timeless in elegance and function. Rosenthal has always supported emerging talent through partnerships with international design universities — investing in the next generation of visionary professionals and in the company’s future. With over 500 international awards, including the iF Award, German Design Award, and Red Dot Award, Rosenthal continues to set standards in innovative, sustainable, and high-quality design.

Discover our designs  

HISTORY

Where it all began – SCHLOSS ERKERSREUTH in Bavaria, Germany.

Founded in 1879, Rosenthal’s story is shaped by founder Philipp Rosenthal Senior and his son, the visionary Philip Rosenthal Junior. While the father laid the foundation for porcelain production, the son turned Rosenthal into a global design brand with a passion for everyday luxury and design. At seventeen, Philipp Rosenthal Senior left for America, working his way up from dishwasher to porcelain salesman. Returning to Germany in 1879, he founded a porcelain painting business at Erkersreuth Castle in Upper Franconia, Bavaria — the birthplace of what would become a world-renowned company. Early design icons like the Maria collection, named after his wife, debuted during this time. In 1950, Philip Rosenthal joined the company and transformed it into a global name for elegant tableware and home décor. Visionary and charismatic, he collaborated with leading creatives and remained a driving force in the porcelain industry until his death in 2001.

More about our history  

HOSPITALITY

What we are part of – Exceptional dining worldwide

Rosenthal has long enhanced the dining experience by merging design, functionality, and culinary art. Its tableware does more than serve food — it sets the stage for memorable meals, turning dining moments into extraordinary events in both private homes and prestigious hospitality venues. Celebrated for quality, innovative design, and durability, Rosenthal’s collections are trusted by around 800 international restaurateurs and hoteliers. The brand’s porcelain features in the kitchens and dining rooms of world-class hotels and restaurants such as Rosewood Munich, Hôtel Fouquet’s Paris, Ritz-Carlton Nomad New York, The Cord Berlin, The Peninsula Hong Kong, and The Royal Atlantis Dubai. Top chefs at venues like Stanglwirt Kitzbühel, Oblix at The Shard London, and Käfer Berlin serve their dishes on Rosenthal porcelain. With timeless designs that unite beauty and function, Rosenthal continues to redefine fine dining across the global hospitality scene.

More about our hotel & restaurant service  

LIFESTYLE

What we like – Inspirations & Trends

Rosenthal’s design philosophy embraces modern lifestyle trends, aiming to create harmonious environments and elevate living spaces. The inhouse Creative Center draws inspiration from global cultures, art, and the Zeitgeist to stay ahead of emerging developments. Focusing on sustainable, long-lasting design rather than short-lived fads, Rosenthal anticipates trends not only in tableware and dining but also in gifts and decor. With its blend of craftsmanship and innovation, the brand merges tradition and modernity to shape the future of design across multiple categories.

COMMUNITY

What we are proud of – Likes & Applause

Rosenthal enjoys widespread recognition — from influencers to top chefs — and continues to leave a strong impression in international media. Well-known figures like Mikko Puttonen, Olga Löffler, Alexander Paar, Ayda Hadi, and Cara Woodhouse present their favorite porcelain pieces to wide audiences. The brand frequently appears in leading lifestyle and interior magazines such as Vogue, AD, Elle, Zoo Magazine, and Wallpaper, with its story, design collaborations, and craftsmanship regularly featured. Celebrated chefs like Tristan Brandt and Tim Mälzer also showcase Rosenthal’s collections, plating their culinary creations on BLOOM and TAC Allrounder during high-profile events like “Chef of the Year.” With over 500 international awards — including the iF Award, German Design Award, Red Dot Award, and Green Product Award — Rosenthal is globally recognized for timeless design, innovation, and sustainable excellence.

BRAND

Who we are – Brands & Partners

Rosenthal’s portfolio includes the brands Rosenthal, Hutschenreuther, and Thomas, as well as renowned collaborations like Rosenthal meets Versace and Swarovski x Rosenthal. Rosenthal appeals to lovers of modern, sophisticated design. Hutschenreuther attracts traditionalists and collectors, while Thomas speaks to a younger, trend-conscious audience with a focus on functionality and style. The partnership with Versace began in 1992 under Gianni Versace, whose vision of a luxurious lifestyle collection continues until today. In 2022, Rosenthal expanded into the world of crystal with Swarovski — a collaboration rooted in shared values of craftsmanship, innovation, and luxury. Since 2009, Rosenthal has been part of the Arcturus Group, a global leader in premium tabletop and kitchen accessories. With more than 1,300 employees and offices in Italy, Germany, France, the USA, and China, Arcturus develops tailored concepts for tableware, kitchenware, and interior design for both private and business clients.

VALUES

What’s our vision – To be your number one choice

Rosenthal strives to enrich dining experiences worldwide with high-quality porcelain, tableware, and decorative pieces. The brand’s mission is to elevate table culture and create living spaces that foster meaningful moments and lasting connections. Guided by a strong Code of Conduct, Rosenthal promotes human rights, equal opportunity, and safe, supportive working conditions. The company complies with international standards such as ISO 9001:2015 (quality), DIN 16247-1 (energy audits), and ISO 14001:2015 (environmental management). Sustainability is a key focus of Rosenthal’s "Green Transformation," with goals like climate neutrality, waste reduction, recycling, e-mobility, energy efficiency, and biodiversity promotion — including the creation of flower meadows and use of 100% green electricity at all production sites.

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