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Collaborations with artists and designers have decisively shaped Rosenthal’s headquarters in the Upper Franconian town of Selb. Designs by Otto Piene, Friedensreich Hundertwasser and Marcello Morandini decorate the facades of the Rosenthal administrative buildings, and the Rosenthal am Rothbühl production plant design by Walter Gropius created architectural history.
In this same tradition, the Italian street art duo Orticanoodles have created a 20.25-metre-high chimney of roses for Rosenthal, using designs reminiscent of the early floral decorations on Rosenthal porcelain. Laurel leaves, azaleas and forget-me-nots bring a vibrant freshness to the design and crown an artwork which is a truly beautiful blend of modern architecture, street art and porcelain motifs.
"In recent years, we have invested a great deal in the architecture and environment at Rosenthal in Selb. And this project shows that Rosenthal continues to maintain close ties with contemporary artists, and is happy to be involved in audacious, groundbreaking projects", explains Pierluigi Coppo, Managing Director of Rosenthal GmbH, who initiated the art project. In addition to the chimney, both the gas-transfer station and the transformer building were also painted, using stencil techniques requiring more than 100 litres of acrylic paint. Overall, the Duo’s designs cover an area of around 411 square metres.
Orticanoodles is known all over the world for its expressive work on the street art scene. Whether it’s portraits of famous personalities or abstract motifs, their compelling work is always characterised by great depth and impressive vibrancy. The two active Italian artists behind Orticanoodles are Walter (Wally) and Alita.
Wally was born in Carrara, where he attended Art School. Then in 1996 he moved to Milan to study "Advertising Art Direction" at the European Institute of Design. While in Milan he met Alita, and the duo quickly realised they had a common predilection for stencil – the template art.