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Bjørn Wiinblad and Rosenthal

Decades of collaboration with the designer of the magic flute


Rosenthal and Bjørn Wiinblad are united by a long-standing collaboration that has produced iconic porcelain pieces and had a lasting influence on the world of porcelain design. The Danish artist Bjørn Wiinblad, born in Copenhagen in 1918, shaped the porcelain design of the Rosenthal Studio Line for five decades with his colorful, imaginative and artistic designs.

Wiinblad's unmistakable style - inspired by music, theater and his fascination with fairy-tale worlds - found a unique form of expression in the Rosenthal magic flute collection, a truly poetic table ware that brings Mozart's opera to life in relief. The creative connection between Rosenthal and Bjørn Wiinblad is a symbol of the vision of uniting art and function to the highest perfection - and marks one of the most successful collaborations in Rosenthal's design history.

Profile of Bjørn Wiinblad

Year of birth: 1918 in Copenhagen

Deceased: 2006

Education: studied painting and illustration at the Royal Danish Academy of Fine Arts in Copenhagen

Profession: Designer, artist, illustrator, international costume and stage designer

Design philosophy: fusion of fantasy and art, detailed ornamentation, often inspired by music and theater

Influence on Rosenthal: Discovered by Philip Rosenthal in the 1960s; significant contribution to the Rosenthal Studio Line with iconic collections such as Romance and Magic Flute; chief designer at Rosenthal AG for over 49 years from 1957

Important works at Rosenthal:

  • Magic Flute (1969): an operatic dream in porcelain that depicts Mozart's fantasy world in the finest relief
  • Romance (1961): Harmonious design language of ornaments and playful shapes, complemented by glass and cutlery designs
  • Christmas plates and gift series: Colorful collector's items that told new stories every year
Potrait of Designer Bjørn Wiinblad

Bjørn Wiinblad - An artist between fantasy and tradition

“Imagination is the material of beauty.” 
(Bjørn Wiinblad)

Bjørn Wiinblad began his creative career by studying painting and illustration at the Royal Danish Academy of Fine Arts in Copenhagen. He quickly gained recognition in Denmark for his early ceramic artworks, which laid the foundation for his versatile career. Wiinblad, who also designed stage sets and costumes for opera and theater in addition to his pictorial works, created an unmistakable visual language that masterfully combined fantasy and romanticism. He often drew on fairytale motifs, oriental patterns and musical inspirations, which lend his works a special magic and profundity.

Collaboration between Philip Rosenthal and Bjørn Wiinblad

The encounter with Philip Rosenthal, who recognized in Wiinblad the perfect addition to the new Rosenthal Studio Line, marked a turning point in his artistic work. Philip Rosenthal discovered Bjørn Wiinblad's work on a trip to Denmark and was impressed by the extraordinary combination of form and decoration in the ceramic pieces. This encounter led Wiinblad to Rosenthal and gave him a creative platform: over five decades, Bjørn Wiinblad designed works of art for Rosenthal and made them accessible to a worldwide audience.


On the occasion of the 125th anniversary of Rosenthal AG in 2004, Bjørn Wiinblad described his long-standing relationship with Rosenthal:

 „I have had many wonderful jobs all over the world, but nothing has meant as much to me - artistically and personally - as my work for Rosenthal. Philip Rosenthal was fantastically inspiring. Night after night we sat and discussed ideas - the real successes in our collaboration. It was inspiration and enthusiasm.“
Philip Rosenthal and Björn Wiinblad

Artistic highlights: Bjørn Wiinblad designs the Magic Flute

A highlight of Bjørn Wiinblad's collaboration with Rosenthal is the Magic Flute collection, which was first presented in 1969 and remains one of the most unique collections in the Rosenthal Studio Line to this day. Inspired by Mozart's famous opera, Bjørn Wiinblad transferred the enchanting story onto the finest hard porcelain. The collection is more than just tableware - it is a tribute to musical heritage and a masterpiece of porcelain art. As a former costume and stage designer, Wiinblad translated his experiences into dramatic scenes, which he brought to plates and bowls in the form of filigree reliefs.


The Magic Flute collection exists in two versions: as Magic Flute White, which emphasizes the details with its clear, unglazed relief work, and as Magic Flute Sarastro, which offers a more opulent interpretation with an elegant gold rim. The reliefs depict iconic figures such as the Birdcatcher, the Queen of the Night and Prince Tamino, which Wiinblad brings to life on the porcelain through his meticulous detail work. The wide flags of the Rosenthal Bjørn Wiinblad plates act as stages on which the scenes are depicted in a fairytale-like interplay of matt and shiny surfaces. This special type of relief design demonstrates the innovative techniques and precision craftsmanship with which the delicate, unglazed surfaces are shaped to create a unique tactile effect.

Wiinblad creates the magic flute design

Libretto quotes on magic flute plates

Another detail that makes the Magic Flute collection so special are the libretto quotes that are immortalized in gold lettering on the undersides of the Rosenthal Magic Flute plates. Each piece in the collection thus tells its own story, paying tribute to Mozart's opera and at the same time enriching the tableware as an independent work of art. The love of music and the ability to translate it into visual art is omnipresent in this collection and reflects Wiinblad and Rosenthal's passion and mastery of craftsmanship.

Oval porcelain tray from the Magic Flute collection by Bjørn Wiinblad for Rosenthal, featuring an intricately gilded relief design inspired by Mozart’s opera The Magic Flute.

Other important works for Rosenthal: The Romance collection and other highlights

In addition to the iconic Magic Flute, Wiinblad created other important porcelain works for Rosenthal. The Romance collection from 1960/61 was one of the first he designed for the Rosenthal Studio Line. This tableware quickly became popular and showed Wiinblad's talent for combining ornamentation and function in a harmonious form. The Romance tableware also included matching glassware and cutlery designs that formed a complete table setting as a so-called triad - an innovative concept that enjoyed great popularity at the time.


The success story continued: over the following decades, the artist developed various coffee and dinner services, drinking glass series, cutlery, gift series and furniture for Rosenthal.


The colorful Christmas plates that Wiinblad designed for Rosenthal also became coveted collector's items. The annually changing motifs on the Rosenthal wall plates by Bjørn Wiinblad tell detailed scenes from the Christmas story and made them popular porcelain pieces for connoisseurs and collectors. For Rosenthal's 125th anniversary in 2004, Bjørn Wiinblad created a further monument to his long-standing friendship with Philip Rosenthal by designing a chess set and a limited edition porcelain object - a tribute to their artistic journey together.

Rosenthal's romance plate

Bjørn Wiinblad at Rosenthal: a legacy of imagination and mastery

The works of Bjørn Wiinblad at Rosenthal embody an extraordinary legacy that reflects his deep devotion to art and his inexhaustible wealth of ideas. With a unique blend of playful ornamentation, musical inspiration and creative precision, Wiinblad created not only functional objects, but timeless works of art for Rosenthal that continue to inspire today.

His influence on the Rosenthal Studio Line and the design world is unmistakable. It lives on in collections such as Magic Flute, Romance, the Rosenthal Bjørn Wiinblad vases and Christmas plates, which transcend the boundaries between art and everyday culture and reflect the soul of artistic porcelain design.

Rosenthal continues Bjørn Wiinblad's artistic legacy to this day and ensures that the extraordinary fusion of art and design that he shaped with his work at Rosenthal will continue to inspire future generations.

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