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Pierre Cardin has been revolutionizing the world of fashion for more than half of the 20th century. After working for Paguin, Schiaparelli and Dior he opened his own haute couture house in 1949. Cardin was the first couturier to bring fashion to the street, to apply a brand licensing system and to set up operations throughout the world, notably in Japan, China and the USSR. Since 1981, he has been at the helm of the renowned restaurant "Maxim's de Paris" inaugurating a complete line of secondary products. In 1985 Cardin created the service »Maxim's de Paris« for the brand Hutschenreuther, which was taken over by Rosenthal in 2000.