P.o.S. manager care for a unique brand look in the stores and train the shop-assistants at the trade.
Rosenthal installs as one of the first German companies a "Wohlfahrtskasse" (welfare funds) for employees.
Co-operation with the Allgem. Elektrizitätsgesellschaft (AEG) on the field of technically used porcelain.
The company opens on Kemperplatz right at the heart of the city of Berlin its first own outlet.
The most successful shape »Maria«, named after the founder's big love, is introduced to the market.